Whole Athlete. Whole Person. Whole Team.
Wellness Over Wins. Always.
Athlete First, Then Sports
Me 1st Then Sports is leading a cultural shift in youth athletics—starting in Los Angeles and Atlanta. We deliver bold, transformative programs that center mental wellness over performance, empowering student-athletes, coaches, and entire sports communities to thrive both on and off the field.
From our signature ...
Wellness in the Win
Our wellness programs go beyond the game. We equip student-athletes with the tools to check in, speak up, and stay grounded—on and off the field. Through mental health education, emotional support, and real community connection, we’re rewriting the playbook for what it means to truly win in sports.
Who We Are
Our Impact: Changing the Game for Athlete Well-Being
Affirming the Worth of Every Athlete
We remind athletes of the truth they rarely hear: you matter beyond the scoreboard.
By putting mental health first, we help student-athletes see themselves as whole people—not just performers.
Raising Awareness for Parents
Behind every athlete is a story that’s often unseen.
We equip parents with the knowledge to recognize signs of stress, anxiety, and burnout—so they can step in with understanding, support, and action before it’s too late.
Supporting Coaches Where It Counts
Coaches carry so much—but rarely get asked how they’re doing.
We create space for coaches to check in on their own mental health, model balance, and lead with care that’s sustainable for them and their athletes.
Empowering the Institutions That Shape the Game
From teams to leagues to entire conferences—we help sports organizations take a bold stand:
People over performance. Mental health over medals.
Through campaigns, trainings, and public commitments, we’re helping the sports world lead with heart—and set a new, lasting standard for wellness in athletics.
We help travel teams, club sports, and Pop Warner programs raise funds and raise awareness. Through our fundraising program, your team can access exclusive Me 1st Then Sports™ empowerment merch—designed for players, parents, coaches, and the entire community to wear the movement and spark real conversations around mental health. Because fundraising should fuel more than just the season—it should fuel change.